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Social Media Strategy: where to start?

Social Media Strategy: everybody is talking about it, but do you know where to start?

Whether you are a multinational company or a local business, there are many good reasons to start a social media strategy. The first question is: what are your reasons? There is no point in rushing and creating social networking accounts on every possible channel if you don’t know what to do with them.

Social Media Value One advice a week - Copie
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Become a social detective

Everybody talks about social media as the new revolution for marketing, communication, sales and even recruitment activities. I agree that social networks are wonderful tools with many diverse purposes (and I will write other articles on these purposes very soon). But, what if you don’t see the need to use social media for visibility, sales or recruitment? What if you wish to remain silent online?

Become a social detective by Florence Poirel

Don’t be afraid of silence: become a social detective!

You may not see the need to promote your business online, but there are many other ways to use social networks. I will focus on the three main networks (Facebook, Linkedin and Twitter) but the ideas below can obviously be true for any social network.
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Twitter etiquette : 5 rules to keep in mind

A lot of people think that the internet is a lawless place where they can ‘communicate’ and ‘share’ freely, without taking care of legitimacy, source or the intellectual property of the information they share. Well, it is not such a place.

Do you remember what teachers told us in college regarding decorum and plagiarism? I do! And I kept these lessons in mind until today because if you ever publish any content over the internet, these rules do apply to you as well.

Twitter etiquette
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Posted by on March 31, 2013 in Social Media Value, Twitter

 

Twitter basics for businesses and individuals

Source: http://epticaexpress.files.wordpress.com/2012/01/twitter-geek1.jpg

Many social media experts talk about Twitter and how essential it can be for your marketing strategy. Is Twitter the right network for your personal brand or your company? That, I don’t know. But if you decide to get started, here are some advices.

Discover the 5 basic steps!

 

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