The Thesis Director: Dr. Carlos M. Rodriguez

Dr. Rodriguez is Associate Professor of Marketing and Director of the Center for the Study of Innovation Management, CSIM, College of Business, Delaware State University, USA. Previously, he held positions as Assistant Professor of Marketing at Clark University, Assistant Professor of Marketing and Director of the Master of Science Program in Marketing, Division of Business and Management at Johns Hopkins University, Professor of Marketing and International Business and Research Director of the International Business and Global Trade Research Institute at Governors State University, Lecturer in Global Marketing and International Business Operations at the Pennsylvania State University, and Assistant Professor in the areas of Marketing, International Business, and Management Science at the School of Business Administration, ESAN, Peru.

Professor Rodriguez holds a Doctorate Ph.D. in Marketing and Master of Science, M.Sc. in Marketing and Quantitative Analysis, Pennsylvania State University; Master of Business Administration, MBA, ESAN, Peru; Postgraduate in International Business CICOM/OEA/FUNDACION GETULIO VARGAS, Brazil; Postgraduate in International Business Management, ESAN/OEA, Postgraduate degree in Marketing and Finance, ESAN; Bachelor in Science, B.Sc.; Industrial Engineering degree, I.E., Universidad Nacional de Ingenieria, UNI, Peru.

Dr. Rodriguez has international exposure through executive seminars in Mexico, Peru, Brazil, Croatia, and Costa Rica, as well as presentations in Belgium, Brazil, Canada, Costa Rica, Croatia, France, Holland, Spain, Mexico, Peru, and USA. He is a permanent lecturer in Product Design and Innovation at IESEG, France; International Marketing in the School of Business Administration and Department of Management and Economic Science at the Universidad of Murcia, Spain; Marketing Decision Models and New Product Development in the School of Business Administration, EGADE, ITESM, Monterrey, Mexico; Research Methodology at the Universidade Federal Do Rio Grande Do Norte, Natal, Brazil; Product Design and Development in Zagreb School of Economics, ZSEM, Croatia. He has professional experience as Brand Manager, Product Manager, and Advertising Director for consumer and industrial products and as a Consultant in Marketing and New Product Development and Strategy.

His research interests are in the areas of product design and development, strategic alliances and international joint ventures, internationalization process and market entry strategies, new product development, cross-cultural and strategic marketing management, relationship marketing, market research, and business-to-business operations. Professor Rodriguez has published in the Journal of Business to Business Marketing, Journal of International Marketing, Journal of Electronic Business, International Marketing Review, Journal of Business and Leadership, Journal of Higher Education & Research, and several conference proceedings. He is the Reviews Editor for the International Marketing Review based in the U.K. and member of the Editorial Board for the Journal of Business to Business Marketing, Journal of Business and Leadership, Advances in Business Research, Revista de Administracao Contemporanea (Brazil), Journal of Asian Business Studies, Journal of Higher Education & Research (Australia), Decision Sciences Journal of Innovation Education (USA), and Forum Empresarial (Puerto Rico).

Learn more about Dr. Carlos M. Rodriguez.


The Thesis Co-Director: Dr. Constantinos K. Coursaris.

Dr. Constantinos Coursaris is an Assistant Professor with the Department of Telecommunication, Information Studies, and Media at Michigan State University (MSU) and an expert in human-computer interaction, web usability, mobile and social media, and marketing. He has a second appointment with MSU’s Usability / Accessibility Research and Consulting, a unit that serves both internal and external community with the goal of optimizing users’ experience and increasing the use of web interfaces by key stakeholders (e.g. students). He is offering this course on Social Media Marketing for IESEG in his capacity of Visiting Professor, one he’s held since 2005.

This is not the first international engagement for Constantinos. He was the first Faculty to be appointed at Michigan State University Dubai in offering the Media Management concentration of the Media and Communication Technology program and participated in outreach activities focusing on high school students in the U.A.E. While on assignment, he implemented the use of social media and electronic advertising to engage both current and prospective students of Michigan State University Dubai, while also managing the university’s Web presence.

Constantinos also founded a study abroad program on Technology & Culture: Communication and Games” in Japan five years ago. The program exposes students to the latest industry research and application in the mobile communication and gaming industries. In its first year, he led 10 students to one company and several cultural site visits. Since then, Constantinos has grown the program and is taking 18 students to eight companies, three universities, and more than a dozen cultural sites across 10 cities every year.

His next project entails the inaugural Freshman Seminar to the United Arab Emirates next month, co-developed with Jim Lucas from the Office of the Provost for Undergraduate Education. Twelve students will be visiting one university, three companies, and a number of cultural sites in Dubai, Abu Dhabi, and Sharjah over 12 days exploring issues related to globalization and sustainability.

Most recently, Constantinos has been able to leverage this international network for producing scholarship in a cross-cultural context on issues pertaining to mobile and social media.

Constantinos was recently honored to have been invited to join the Phi Beta Delta Honor Society for International Scholars. This is the third award in three years; his dedication to service-learning led to his course on I.T. Project Management receiving the ITERA Innovative Course Award at the 2009 ITERA Conference in Atlanta (note: ITERA is the International Telecommunication Education and Research Association). More recently, he received the Outstanding Faculty Award by MSU’s Senior Council for the academic year 2009-2010 for his commitment and achievements in undergraduate education.

He has also been consulted on Strategy, Marketing, and Technology matters by for-profit, non-profit, and Government organizations. Industry projects undertaken have involved Web development, Web content management, online marketing, social media marketing, and mobile commerce. Constantinos shares tips and resources on these topics via his Twitter account ‘DrCoursaris’.

Learn more about Dr. Constantinos K. Coursaris.


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