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Tag Archives: Brand visibility

Social Media Strategy: where to start?

Social Media Strategy: everybody is talking about it, but do you know where to start?

Whether you are a multinational company or a local business, there are many good reasons to start a social media strategy. The first question is: what are your reasons? There is no point in rushing and creating social networking accounts on every possible channel if you don’t know what to do with them.

Social Media Value One advice a week - Copie
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Does Social Media Enhance Purchase Intention?

Why would a company go into Social Media Marketing? What does creating a Facebook page or a Twitter account bring to the company? What is the organization’s goal?

For some companies, being on the different platforms is just a way to say :”I’m here” but without any specific strategy. They don’t want to be left behind.

For some other companies, creating a Facebook page is a way to listen to customers via their comments, to engage with them through posts, questions, polls and contests, to “feel the mood” and assess their own brand reputation and valuation.

But wait, there’s more!

 

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