RSS

Category Archives: e-Reputation

Social Media Strategy: where to start?

Social Media Strategy: everybody is talking about it, but do you know where to start?

Whether you are a multinational company or a local business, there are many good reasons to start a social media strategy. The first question is: what are your reasons? There is no point in rushing and creating social networking accounts on every possible channel if you don’t know what to do with them.

Social Media Value One advice a week - Copie
Read more

Advertisements
 

Tags: , , , , , , , , , , , , , ,

Clean up the mess!

The two last blog posts focused on the classic steps and tools for your job/internship search. Let’s now get back to serious stuff and be ready to rock your social applications!

Before sending out your applications (résumé, cover letter, etc.) think about what the recruiter will do when (s)he receives it. Unless (s)he has an awfully low Internet connection_ in which case receiving your email must have been the miracle of the day, I bet (s)he will search you online.

Read more!

 

Tags: , , , , , , , , , , , , , , , ,

How to protect your data (very) quickly

Here is a click “how to do” post regarding the protection of your data for the main social networks (well, the main ones that I use).

1) Facebook : limit access to your data from the « settings » on the top right corner of your page

Facebook1
Read more!

 

Tags: , , , , , , , , , ,

5 good reasons to refresh your headline!

First let me tell you a quick story.

Two days ago, I sent an internship offer to some of my connections on Linkedin and Viadeo, as I often do. And as I always do, I opened one tab with the message box and another one with my connections’ list, allowing me to select connections directly from there according to their ‘title’ (or headline).

My target for this kind of messages is clear: bachelor students, graduating students and even young graduates. My selection is therefore simple: any connection with the headline ‘student’, ‘young grad’, ‘seeking internship’ from my list is included.

I sent out the internship offer to an average of sixty people on both networks. Read more!

 

Best ways to protect your privacy and secure your personal branding!

While writing my next article on Linkedin functionalities and the best ways to use them to promote yourself, I thought of another article I posted a few month ago. So, as my next article will come out on Wednesday, I decided to re-post this previous article on Social Media, and its multiple dangers: the security over personal data, the risk that a potential recruiter would find personal information… and the best ways to secure your personal brand!

As a Gen Y, I obviously have a specific vision and opinion on Social Media; in my mind, there is nothing dangerous as long as you know where you’re going!

But wait, there’s more!

 

Tags: , , , , , , , , , ,

The power of Social Media: Facebook and the Cinema Industry

Facebook is one of the first social media used worldwide. From community builder to marketing tool, everybody can find what he or she needs. Another worldwide media is the Cinema and its power on so many different populations is undoubtable.

Do you like the Cinema? Do you have a Facebook account?

This survey is for you! Take the survey!

 

Tags: , , , , , , , , , , , , , , , , , , ,

Chicken about Social Media?

Two weeks ago was Bastille Day in France (July 14) and I went back home to spend some time with my family for the occasion. I was planning on a sunny weekend, walking on the beach, toes in the cool water. Well, reality was a bit different: four days of rain = inside the apartment under a blanket! And obviously, that gives time to “chit chat”. As always, my parents started to talk about Social Media and its multiple dangers: the security over personal data, the risk that a potential recruiter would find personal information, pictures…. Well, I agree that internet is a pretty good place to ruin your presentation if you’re not careful.

I am a Master student and I therefore have a specific vision and opinion of Social Media; in my mind, there is nothing dangerous as long as you know where you’re going!

But wait, there’s more!

 

Tags: , , , , , , ,

The Rise of Social Media

“Those who still think that social network users are too busy engaging with friends to notice marketers must change their viewpoint. Brand interactions are real, valuable, and growing.”
Debra Aho Williamson, Senior Analyst
eMarketer, 6/8/10

The Society of Digital Agencies1 reported in the 2010 Digital Marketing Outlook that “social network-related marketing” is the 2010-2011 first concern amidst senior marketing executives. It is even considered as more important than email and mobile marketing, search optimization and other digital marketing campaigns.

Read the rest of this entry »

 

Tags: , ,