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Tag Archives: twitter

Social Media Strategy: where to start?

Social Media Strategy: everybody is talking about it, but do you know where to start?

Whether you are a multinational company or a local business, there are many good reasons to start a social media strategy. The first question is: what are your reasons? There is no point in rushing and creating social networking accounts on every possible channel if you don’t know what to do with them.

Social Media Value One advice a week - Copie
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Become a social detective

Everybody talks about social media as the new revolution for marketing, communication, sales and even recruitment activities. I agree that social networks are wonderful tools with many diverse purposes (and I will write other articles on these purposes very soon). But, what if you don’t see the need to use social media for visibility, sales or recruitment? What if you wish to remain silent online?

Become a social detective by Florence Poirel

Don’t be afraid of silence: become a social detective!

You may not see the need to promote your business online, but there are many other ways to use social networks. I will focus on the three main networks (Facebook, Linkedin and Twitter) but the ideas below can obviously be true for any social network.
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Twitter basics for businesses and individuals

Source: http://epticaexpress.files.wordpress.com/2012/01/twitter-geek1.jpg

Many social media experts talk about Twitter and how essential it can be for your marketing strategy. Is Twitter the right network for your personal brand or your company? That, I don’t know. But if you decide to get started, here are some advices.

Discover the 5 basic steps!

 

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How to protect your data (very) quickly

Here is a click “how to do” post regarding the protection of your data for the main social networks (well, the main ones that I use).

1) Facebook : limit access to your data from the « settings » on the top right corner of your page

Facebook1
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Could Twitter help your job search?

If you are looking for a job, it is essential to promote your online presence, efficiently and to the right people. Creating professional profiles such as Linkedin, Huzz or Xing profiles is the first step. Building your community and sharing content with this community is the second step.

The difficulty with building your network is that you may not feel comfortable with asking people to connect with you. Being connected on Linkedin is a two-way relationship: you send a connection request to someone and that someone must accept it for you to be connected.

This is the most exciting attribute of Twitter: there is no obligation of a two-way relationship. Mutuality is not required. On Twitter, you are free to follow people you don’t know, as well as strangers are free to follow you, as long as your profile is set up that way.

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Best ways to protect your privacy and secure your personal branding!

While writing my next article on Linkedin functionalities and the best ways to use them to promote yourself, I thought of another article I posted a few month ago. So, as my next article will come out on Wednesday, I decided to re-post this previous article on Social Media, and its multiple dangers: the security over personal data, the risk that a potential recruiter would find personal information… and the best ways to secure your personal brand!

As a Gen Y, I obviously have a specific vision and opinion on Social Media; in my mind, there is nothing dangerous as long as you know where you’re going!

But wait, there’s more!

 

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Chicken about Social Media?

Two weeks ago was Bastille Day in France (July 14) and I went back home to spend some time with my family for the occasion. I was planning on a sunny weekend, walking on the beach, toes in the cool water. Well, reality was a bit different: four days of rain = inside the apartment under a blanket! And obviously, that gives time to “chit chat”. As always, my parents started to talk about Social Media and its multiple dangers: the security over personal data, the risk that a potential recruiter would find personal information, pictures…. Well, I agree that internet is a pretty good place to ruin your presentation if you’re not careful.

I am a Master student and I therefore have a specific vision and opinion of Social Media; in my mind, there is nothing dangerous as long as you know where you’re going!

But wait, there’s more!

 

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We are the “Connecteds”!

Before Social Media, customers had an indirect relationship with the brands: they saw advertisement on billboards or television; they received brochures and bought products from large retailers, such as supermarkets. They were Marketing consumers, whether they welcomed it or not.

Today’s population cannot be reached by such advertising methods and what divides that population is not gender or race anymore, but generation. This new generation is Gen Y (born between 1976 and 1999), children of the Baby-Boomers_also called the “Millenials” or the “Connecteds“. I am one of them! Most of us do not watch commercials or read supermarkets’ brochures anymore. I surely don’t… What about you?

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An History of Social Media

The ubiquity of the internet has monumentally revolutionized how we interact with each other

From the first sent email to the current networking craziness, years went by. What about a lesson of history?

But wait, there’s more!

 

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