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Tag Archives: social networks

Become a social detective

Everybody talks about social media as the new revolution for marketing, communication, sales and even recruitment activities. I agree that social networks are wonderful tools with many diverse purposes (and I will write other articles on these purposes very soon). But, what if you don’t see the need to use social media for visibility, sales or recruitment? What if you wish to remain silent online?

Become a social detective by Florence Poirel

Don’t be afraid of silence: become a social detective!

You may not see the need to promote your business online, but there are many other ways to use social networks. I will focus on the three main networks (Facebook, Linkedin and Twitter) but the ideas below can obviously be true for any social network.
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Could Twitter help your job search?

If you are looking for a job, it is essential to promote your online presence, efficiently and to the right people. Creating professional profiles such as Linkedin, Huzz or Xing profiles is the first step. Building your community and sharing content with this community is the second step.

The difficulty with building your network is that you may not feel comfortable with asking people to connect with you. Being connected on Linkedin is a two-way relationship: you send a connection request to someone and that someone must accept it for you to be connected.

This is the most exciting attribute of Twitter: there is no obligation of a two-way relationship. Mutuality is not required. On Twitter, you are free to follow people you don’t know, as well as strangers are free to follow you, as long as your profile is set up that way.

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Get a job with social media!

There are several ways to search for jobs. You can send résumés and cover letters to targeted companies, respond to job offers you found in newspapers or on job search websites, network all around, and… promote your online profiles.  Believe it or not, getting a job thanks to social media is possible! How do I know it? Well, I got my first job that way!

Quick recap: I graduated in December 2011 and started looking for jobs right away. I did everything the books said: target the position I wanted to get, target the industry I wanted to work in, target the companies I was interested in and then get in touch with them with a specific message. I sent a lot of applications that way but … nothing.

The problem? Companies receive tons of applications every day! They see thousands of résumés and read (when they read them) hundreds of cover letters. And most of the time, your résumé will just cross their desk from the printer to the trash with nearly no stop in between.

But wait, there’s more!

 

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