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Category Archives: Community building

Social Media Strategy: where to start?

Social Media Strategy: everybody is talking about it, but do you know where to start?

Whether you are a multinational company or a local business, there are many good reasons to start a social media strategy. The first question is: what are your reasons? There is no point in rushing and creating social networking accounts on every possible channel if you don’t know what to do with them.

Social Media Value One advice a week - Copie
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Tweetsumé: 5 steps to tweet your résumé

Any job seeker knows that a paper résumé is not enough anymore. Internet is the prime source of job offers as well as candidate profiles: this is a unique place where recruiters and candidates can meet, without geographical boundaries or time frames. If you are looking for a job, the web is the place to be.

The past posts focused on Linkedin and how to compile the most attractive online profiles. The advices are more appropriate for Linkedin but can obviously match any similar networks such as Xing, Huzz or Plaxo. The first objective: publish your professional profile and build your network. But the final objective is the one to keep in mind: find a job!

It is essential to promote your online profile, therefore your résumé, efficiently and to the right people. The most straightforward way is to send direct messages to your connections. Let people within your community know that you are looking for a job. But what if nobody within your community can help you? You need to get the word out: outside of your initial network, even more so if you are unemployed or if you do not fear your current employer to know.

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Could Twitter help your job search?

If you are looking for a job, it is essential to promote your online presence, efficiently and to the right people. Creating professional profiles such as Linkedin, Huzz or Xing profiles is the first step. Building your community and sharing content with this community is the second step.

The difficulty with building your network is that you may not feel comfortable with asking people to connect with you. Being connected on Linkedin is a two-way relationship: you send a connection request to someone and that someone must accept it for you to be connected.

This is the most exciting attribute of Twitter: there is no obligation of a two-way relationship. Mutuality is not required. On Twitter, you are free to follow people you don’t know, as well as strangers are free to follow you, as long as your profile is set up that way.

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Nurture your network!

Your Linkedin profile is more than a web page; it is your face, your mouth and your brain on the Internet, especially when you are looking for a job!

If you read the past articles, you now understand:
why you should not be afraid of social media,
how to create a complete Linkedin profile,
why displaying full contact information is essential,
– and finaly, how to build your professional community.

My last article talked about building your community. It is important to add past and new connections, but it is even more important to stay in touch with them. This is once they accept your connection request that the real job starts. And the real job is nurturing and optimizing this new growing network!

Are you ready to optimize your network?
Click here if you are!

 

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Build your community!

Social media are more than ever great tools for personal branding and job searching. If you read the previous articles on this blog, you are now fully aware of the advantages of professional networks such as Linkedin. If you followed the different steps detailed in the articles, then your profile is quite complete and you are now, hopefully, confident that your Linkedin profile will sell you correctly. Now what?

Well, now is time to make smart use of it and to connect with people: your peers, ex-colleagues, college classmates and… recruiters! Your profile can be complete and relevant, you won’t go very far without any connections. Recruiters might be seduced by your profile, what will they think about the fact that you have no or only very little connections? Below are some personal tips and advices about connecting and networking on social media. I hope you’ll find them useful! Read the article!

 

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