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Tag Archives: linkedin

Social Media Strategy: where to start?

Social Media Strategy: everybody is talking about it, but do you know where to start?

Whether you are a multinational company or a local business, there are many good reasons to start a social media strategy. The first question is: what are your reasons? There is no point in rushing and creating social networking accounts on every possible channel if you don’t know what to do with them.

Social Media Value One advice a week - Copie
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Become a social detective

Everybody talks about social media as the new revolution for marketing, communication, sales and even recruitment activities. I agree that social networks are wonderful tools with many diverse purposes (and I will write other articles on these purposes very soon). But, what if you don’t see the need to use social media for visibility, sales or recruitment? What if you wish to remain silent online?

Become a social detective by Florence Poirel

Don’t be afraid of silence: become a social detective!

You may not see the need to promote your business online, but there are many other ways to use social networks. I will focus on the three main networks (Facebook, Linkedin and Twitter) but the ideas below can obviously be true for any social network.
Read the full story!

 

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How to protect your data (very) quickly

Here is a click “how to do” post regarding the protection of your data for the main social networks (well, the main ones that I use).

1) Facebook : limit access to your data from the « settings » on the top right corner of your page

Facebook1
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Nurture your network!

Your Linkedin profile is more than a web page; it is your face, your mouth and your brain on the Internet, especially when you are looking for a job!

If you read the past articles, you now understand:
why you should not be afraid of social media,
how to create a complete Linkedin profile,
why displaying full contact information is essential,
– and finaly, how to build your professional community.

My last article talked about building your community. It is important to add past and new connections, but it is even more important to stay in touch with them. This is once they accept your connection request that the real job starts. And the real job is nurturing and optimizing this new growing network!

Are you ready to optimize your network?
Click here if you are!

 

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Build your community!

Social media are more than ever great tools for personal branding and job searching. If you read the previous articles on this blog, you are now fully aware of the advantages of professional networks such as Linkedin. If you followed the different steps detailed in the articles, then your profile is quite complete and you are now, hopefully, confident that your Linkedin profile will sell you correctly. Now what?

Well, now is time to make smart use of it and to connect with people: your peers, ex-colleagues, college classmates and… recruiters! Your profile can be complete and relevant, you won’t go very far without any connections. Recruiters might be seduced by your profile, what will they think about the fact that you have no or only very little connections? Below are some personal tips and advices about connecting and networking on social media. I hope you’ll find them useful! Read the article!

 

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Best ways to protect your privacy and secure your personal branding!

While writing my next article on Linkedin functionalities and the best ways to use them to promote yourself, I thought of another article I posted a few month ago. So, as my next article will come out on Wednesday, I decided to re-post this previous article on Social Media, and its multiple dangers: the security over personal data, the risk that a potential recruiter would find personal information… and the best ways to secure your personal brand!

As a Gen Y, I obviously have a specific vision and opinion on Social Media; in my mind, there is nothing dangerous as long as you know where you’re going!

But wait, there’s more!

 

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He saw me. He liked me… He called me!

Hello everyone!

I hope your week started well. Ready for the second part of my story? Here it comes!

As I wrote last week, I was contacted by a recruiter after he saw my profile on Linkedin and Viadeo (French platform). Why did he call me and how was he able to do so? First, he had access to enough information that convinced him that my profile was matching his criteria. Then, he had access to my contact information. If he had not been able to call me right away, with my page open right in front of him, I am pretty sure he would just have closed the page without even trying to send me an email.  This is why being public and reachable is essential.

For those of you who created and completed their profiles on professional online networks, here are today’s steps: being public and reachable!

But wait, there’s more!

 

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Get a job with social media!

There are several ways to search for jobs. You can send résumés and cover letters to targeted companies, respond to job offers you found in newspapers or on job search websites, network all around, and… promote your online profiles.  Believe it or not, getting a job thanks to social media is possible! How do I know it? Well, I got my first job that way!

Quick recap: I graduated in December 2011 and started looking for jobs right away. I did everything the books said: target the position I wanted to get, target the industry I wanted to work in, target the companies I was interested in and then get in touch with them with a specific message. I sent a lot of applications that way but … nothing.

The problem? Companies receive tons of applications every day! They see thousands of résumés and read (when they read them) hundreds of cover letters. And most of the time, your résumé will just cross their desk from the printer to the trash with nearly no stop in between.

But wait, there’s more!

 

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Taking Classrooms into the 21st Century

In September of this year, the White House launched the ‘Digital Promise’ initiative, a national center dedicated to improving the implementation of technology in schools all across the US. Though technology has advanced tremendously in the last 20 years, education has not kept pace with these innovations. The Digital Promise seeks to remedy this discrepancy, transforming the way we teach and learn in the process.

But wait, there’s more!

 

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The power of Social Media: Facebook and the Cinema Industry

Facebook is one of the first social media used worldwide. From community builder to marketing tool, everybody can find what he or she needs. Another worldwide media is the Cinema and its power on so many different populations is undoubtable.

Do you like the Cinema? Do you have a Facebook account?

This survey is for you! Take the survey!

 

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