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Author Archives: Florence Poirel

About Florence Poirel

Educate - Communicate - Innovate Blog about the value of social media for personal and corporate branding: https://socialmediavalue.wordpress.com/. Follow @FlorencePoirel

Social Media Strategy: where to start?

Social Media Strategy: everybody is talking about it, but do you know where to start?

Whether you are a multinational company or a local business, there are many good reasons to start a social media strategy. The first question is: what are your reasons? There is no point in rushing and creating social networking accounts on every possible channel if you don’t know what to do with them.

Social Media Value One advice a week - Copie
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Become a social detective

Everybody talks about social media as the new revolution for marketing, communication, sales and even recruitment activities. I agree that social networks are wonderful tools with many diverse purposes (and I will write other articles on these purposes very soon). But, what if you don’t see the need to use social media for visibility, sales or recruitment? What if you wish to remain silent online?

Become a social detective by Florence Poirel

Don’t be afraid of silence: become a social detective!

You may not see the need to promote your business online, but there are many other ways to use social networks. I will focus on the three main networks (Facebook, Linkedin and Twitter) but the ideas below can obviously be true for any social network.
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Twitter etiquette : 5 rules to keep in mind

A lot of people think that the internet is a lawless place where they can ‘communicate’ and ‘share’ freely, without taking care of legitimacy, source or the intellectual property of the information they share. Well, it is not such a place.

Do you remember what teachers told us in college regarding decorum and plagiarism? I do! And I kept these lessons in mind until today because if you ever publish any content over the internet, these rules do apply to you as well.

Twitter etiquette
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Posted by on March 31, 2013 in Social Media Value, Twitter

 

Twitter basics for businesses and individuals

Source: http://epticaexpress.files.wordpress.com/2012/01/twitter-geek1.jpg

Many social media experts talk about Twitter and how essential it can be for your marketing strategy. Is Twitter the right network for your personal brand or your company? That, I don’t know. But if you decide to get started, here are some advices.

Discover the 5 basic steps!

 

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Where are your manners?

As said in the previous article, as well as all around the web, your image is critical. Promoting your image, or personal brand, is one thing, controlling it is another one. My previous article: Clean up the mess! gave some advices regarding search engine data management and data cleaning.

But your image is not only limited to your online self, it also comes from your manners, or the way you get in touch with people. And this is even more important when, you are seeking employment. Emailing a potential employer is totally different from emailing a friend. So, where are your manners?

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Posted by on March 2, 2013 in Social Media Value

 

Clean up the mess!

The two last blog posts focused on the classic steps and tools for your job/internship search. Let’s now get back to serious stuff and be ready to rock your social applications!

Before sending out your applications (résumé, cover letter, etc.) think about what the recruiter will do when (s)he receives it. Unless (s)he has an awfully low Internet connection_ in which case receiving your email must have been the miracle of the day, I bet (s)he will search you online.

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How to protect your data (very) quickly

Here is a click “how to do” post regarding the protection of your data for the main social networks (well, the main ones that I use).

1) Facebook : limit access to your data from the « settings » on the top right corner of your page

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Get your weapons ready!

Following up on the “Job/Internship search”, the article of this week focuses on the essential tools you need to prepare before starting the application process.

Now that you know where you want to work and what you want to do, you need to get your application tools ready! My first advice when preparing your personal toolbox is structure. It may not sound sexy, but structure really is my motto. And if this is not the first article you read from this blog, you already know that bullet points are my friends and explicit sentences are the best.

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Prepare your application’s toolkit: step 1, 2 and 3

2012 is over and, for some of you, so is your final semester of classes. And what are your plans for 2013? Finding a long-term internship? Finding your first job? Or maybe you’re already employed but looking for a new position. The most important thing during your job search is preparation.

This article is the first of the series and focus on the “pre-work”. Know what you can do, what you want to do and where you want to do it before starting your job search. See it like an test question: you must understand the question clearly before offering a relevant answer!

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