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Category Archives: Personal branding

Twitter basics for businesses and individuals

Source: http://epticaexpress.files.wordpress.com/2012/01/twitter-geek1.jpg

Many social media experts talk about Twitter and how essential it can be for your marketing strategy. Is Twitter the right network for your personal brand or your company? That, I don’t know. But if you decide to get started, here are some advices.

Discover the 5 basic steps!

 

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Clean up the mess!

The two last blog posts focused on the classic steps and tools for your job/internship search. Let’s now get back to serious stuff and be ready to rock your social applications!

Before sending out your applications (résumé, cover letter, etc.) think about what the recruiter will do when (s)he receives it. Unless (s)he has an awfully low Internet connection_ in which case receiving your email must have been the miracle of the day, I bet (s)he will search you online.

Read more!

 

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How to protect your data (very) quickly

Here is a click “how to do” post regarding the protection of your data for the main social networks (well, the main ones that I use).

1) Facebook : limit access to your data from the « settings » on the top right corner of your page

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Read more!

 

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Get your weapons ready!

Following up on the “Job/Internship search”, the article of this week focuses on the essential tools you need to prepare before starting the application process.

Now that you know where you want to work and what you want to do, you need to get your application tools ready! My first advice when preparing your personal toolbox is structure. It may not sound sexy, but structure really is my motto. And if this is not the first article you read from this blog, you already know that bullet points are my friends and explicit sentences are the best.

Read more!

 

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Prepare your application’s toolkit: step 1, 2 and 3

2012 is over and, for some of you, so is your final semester of classes. And what are your plans for 2013? Finding a long-term internship? Finding your first job? Or maybe you’re already employed but looking for a new position. The most important thing during your job search is preparation.

This article is the first of the series and focus on the “pre-work”. Know what you can do, what you want to do and where you want to do it before starting your job search. See it like an test question: you must understand the question clearly before offering a relevant answer!

Read more!

 

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5 good reasons to refresh your headline!

First let me tell you a quick story.

Two days ago, I sent an internship offer to some of my connections on Linkedin and Viadeo, as I often do. And as I always do, I opened one tab with the message box and another one with my connections’ list, allowing me to select connections directly from there according to their ‘title’ (or headline).

My target for this kind of messages is clear: bachelor students, graduating students and even young graduates. My selection is therefore simple: any connection with the headline ‘student’, ‘young grad’, ‘seeking internship’ from my list is included.

I sent out the internship offer to an average of sixty people on both networks. Read more!

 

Tweetsumé: 5 steps to tweet your résumé

Any job seeker knows that a paper résumé is not enough anymore. Internet is the prime source of job offers as well as candidate profiles: this is a unique place where recruiters and candidates can meet, without geographical boundaries or time frames. If you are looking for a job, the web is the place to be.

The past posts focused on Linkedin and how to compile the most attractive online profiles. The advices are more appropriate for Linkedin but can obviously match any similar networks such as Xing, Huzz or Plaxo. The first objective: publish your professional profile and build your network. But the final objective is the one to keep in mind: find a job!

It is essential to promote your online profile, therefore your résumé, efficiently and to the right people. The most straightforward way is to send direct messages to your connections. Let people within your community know that you are looking for a job. But what if nobody within your community can help you? You need to get the word out: outside of your initial network, even more so if you are unemployed or if you do not fear your current employer to know.

Read more!

 

Could Twitter help your job search?

If you are looking for a job, it is essential to promote your online presence, efficiently and to the right people. Creating professional profiles such as Linkedin, Huzz or Xing profiles is the first step. Building your community and sharing content with this community is the second step.

The difficulty with building your network is that you may not feel comfortable with asking people to connect with you. Being connected on Linkedin is a two-way relationship: you send a connection request to someone and that someone must accept it for you to be connected.

This is the most exciting attribute of Twitter: there is no obligation of a two-way relationship. Mutuality is not required. On Twitter, you are free to follow people you don’t know, as well as strangers are free to follow you, as long as your profile is set up that way.

Read more!

 

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Nurture your network!

Your Linkedin profile is more than a web page; it is your face, your mouth and your brain on the Internet, especially when you are looking for a job!

If you read the past articles, you now understand:
why you should not be afraid of social media,
how to create a complete Linkedin profile,
why displaying full contact information is essential,
– and finaly, how to build your professional community.

My last article talked about building your community. It is important to add past and new connections, but it is even more important to stay in touch with them. This is once they accept your connection request that the real job starts. And the real job is nurturing and optimizing this new growing network!

Are you ready to optimize your network?
Click here if you are!

 

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Build your community!

Social media are more than ever great tools for personal branding and job searching. If you read the previous articles on this blog, you are now fully aware of the advantages of professional networks such as Linkedin. If you followed the different steps detailed in the articles, then your profile is quite complete and you are now, hopefully, confident that your Linkedin profile will sell you correctly. Now what?

Well, now is time to make smart use of it and to connect with people: your peers, ex-colleagues, college classmates and… recruiters! Your profile can be complete and relevant, you won’t go very far without any connections. Recruiters might be seduced by your profile, what will they think about the fact that you have no or only very little connections? Below are some personal tips and advices about connecting and networking on social media. I hope you’ll find them useful! Read the article!

 

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