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Category Archives: Social networks synergy

Social Media Strategy: where to start?

Social Media Strategy: everybody is talking about it, but do you know where to start?

Whether you are a multinational company or a local business, there are many good reasons to start a social media strategy. The first question is: what are your reasons? There is no point in rushing and creating social networking accounts on every possible channel if you don’t know what to do with them.

Social Media Value One advice a week - Copie
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How to protect your data (very) quickly

Here is a click “how to do” post regarding the protection of your data for the main social networks (well, the main ones that I use).

1) Facebook : limit access to your data from the « settings » on the top right corner of your page

Facebook1
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Nurture your network!

Your Linkedin profile is more than a web page; it is your face, your mouth and your brain on the Internet, especially when you are looking for a job!

If you read the past articles, you now understand:
why you should not be afraid of social media,
how to create a complete Linkedin profile,
why displaying full contact information is essential,
– and finaly, how to build your professional community.

My last article talked about building your community. It is important to add past and new connections, but it is even more important to stay in touch with them. This is once they accept your connection request that the real job starts. And the real job is nurturing and optimizing this new growing network!

Are you ready to optimize your network?
Click here if you are!

 

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Best ways to protect your privacy and secure your personal branding!

While writing my next article on Linkedin functionalities and the best ways to use them to promote yourself, I thought of another article I posted a few month ago. So, as my next article will come out on Wednesday, I decided to re-post this previous article on Social Media, and its multiple dangers: the security over personal data, the risk that a potential recruiter would find personal information… and the best ways to secure your personal brand!

As a Gen Y, I obviously have a specific vision and opinion on Social Media; in my mind, there is nothing dangerous as long as you know where you’re going!

But wait, there’s more!

 

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Taking Classrooms into the 21st Century

In September of this year, the White House launched the ‘Digital Promise’ initiative, a national center dedicated to improving the implementation of technology in schools all across the US. Though technology has advanced tremendously in the last 20 years, education has not kept pace with these innovations. The Digital Promise seeks to remedy this discrepancy, transforming the way we teach and learn in the process.

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Always Connected

The now commonly owned devices are smartphones, laptops and tablets. These electronics have been adopted as a necessity to engage in everyday life. Having convenient access to information and ability to communication through multiple mediums has allowed us to always be connected, at all hours.

Starting the day off, 10% more people use a computer than a paper to get their news. For work, just over half of people use online research for part of their job. When using the bathroom, 40% of people are on their phones. This infographic illustrates a day in the digital life and how we are always connected.

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Never Leave Home

One amazing thing about Internet? It helps you do anything and everything from home! From feeding yourself to meeting people, you can do it all from your couch.

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Chicken about Social Media?

Two weeks ago was Bastille Day in France (July 14) and I went back home to spend some time with my family for the occasion. I was planning on a sunny weekend, walking on the beach, toes in the cool water. Well, reality was a bit different: four days of rain = inside the apartment under a blanket! And obviously, that gives time to “chit chat”. As always, my parents started to talk about Social Media and its multiple dangers: the security over personal data, the risk that a potential recruiter would find personal information, pictures…. Well, I agree that internet is a pretty good place to ruin your presentation if you’re not careful.

I am a Master student and I therefore have a specific vision and opinion of Social Media; in my mind, there is nothing dangerous as long as you know where you’re going!

But wait, there’s more!

 

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We are the “Connecteds”!

Before Social Media, customers had an indirect relationship with the brands: they saw advertisement on billboards or television; they received brochures and bought products from large retailers, such as supermarkets. They were Marketing consumers, whether they welcomed it or not.

Today’s population cannot be reached by such advertising methods and what divides that population is not gender or race anymore, but generation. This new generation is Gen Y (born between 1976 and 1999), children of the Baby-Boomers_also called the “Millenials” or the “Connecteds“. I am one of them! Most of us do not watch commercials or read supermarkets’ brochures anymore. I surely don’t… What about you?

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The Rise of Social Media

“Those who still think that social network users are too busy engaging with friends to notice marketers must change their viewpoint. Brand interactions are real, valuable, and growing.”
Debra Aho Williamson, Senior Analyst
eMarketer, 6/8/10

The Society of Digital Agencies1 reported in the 2010 Digital Marketing Outlook that “social network-related marketing” is the 2010-2011 first concern amidst senior marketing executives. It is even considered as more important than email and mobile marketing, search optimization and other digital marketing campaigns.

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