Before Social Media, customers had an indirect relationship with the brands: they saw advertisement on billboards or television; they received brochures and bought products from large retailers, such as supermarkets. They were Marketing consumers, whether they welcomed it or not.
Today’s population cannot be reached by such advertising methods and what divides that population is not gender or race anymore, but generation. This new generation is Gen Y (born between 1976 and 1999), children of the Baby-Boomers_also called the “Millenials” or the “Connecteds“. I am one of them! Most of us do not watch commercials or read supermarkets’ brochures anymore. I surely don’t… What about you?